Chiyambi:
Njira imodzi yabwino kwambiri yopezera kudziwika bwino kwa mtundu ndi kukhazikika kwa ma phukusi ndi makampani azodzikongoletsera ndikusintha mawonekedwe a kampani kukhala chinthu chapadera.bokosi la zodzikongoletsera la pepala lokhala ndi logoKomabe, kusintha ma logo sikuti kumangotanthauza kuika chithunzi pa bokosi, komanso kusankha zinthu, njira yopangira, komanso kugwirizana ndi wogulitsa woyenera.
Chikalatachi chikufotokoza njira yosinthira bokosi la zodzikongoletsera la pepala lokhala ndi logo pang'onopang'ono ndipo chimapatsa makampani mwayi wokonzekera moyenera ndikuchotsa zolakwika zomwe zimachitika kawirikawiri panthawi yosinthira bokosi.
Makampani ayenera kudziwa cholinga cha kuwonjezera logo asanasankhe zipangizo kapena njira zosindikizira.
Zolinga zofala zimaphatikizapo:
- Kulimbikitsa kudziwika kwa mtundu
- Kupanga ulaliki waukadaulo wogulitsa.
- Kuthekera kwa kuyika zinthu pakati pa zosonkhanitsira.
- Kukonda maoda obwerezabwereza nthawi yayitali.
Cholinga chikamveka bwino, zimakhala zosavuta kudziwa nkhope kapena kusaonekera kwa chizindikirocho.
Kukonzekera ma logo ndi chiyambi chofunikira.
Opanga ambiri amafuna:
- Mitundu ya mafayilo Mafayilo a logo ya Vector (AI, EPS, kapena PDF yosinthika)
- Maonekedwe enieni a mitundu (Pantone kapena CMYK).
- Kukula kodziwika ndi malo a ma logo.
Ntchito zaluso zomwe sizinaganizidwe bwino nthawi zambiri zimayambitsa kuchedwa kwa zitsanzo ndi kulembanso.
Njira zosiyanasiyana zojambulira ma logo zimabweretsa zotsatira zosiyanasiyana zooneka ndi zakuthupi.
Zosankha zodziwika bwino zikuphatikizapo:
- Kusindikiza zojambulazo zotentha zachitsulo kapena zapamwamba.
- Kapangidwe kakang'ono ka zinthu pogwiritsa ntchito embossing kapena debossing.
- Kusindikiza siketi ya silika ya ma logo oyera olimba.
- Kusindikiza kwa digito mwatsatanetsatane kapena mitundu yambiri.
Choyenera kwambiri chimadalira kalembedwe ka mtundu, bokosi ndi kulimba komwe kumafunika.
Kuyika ma logo pa malo kumabweretsa zotsatira pa momwe anthu amaonera malonda.
Zosankha zodziwika bwino zoyika malo:
- Yang'anani pa chivindikiro cha bokosi chomwe chiyenera kulembedwa chizindikiro.
- Malo olipidwa kapena ozungulira kuti awoneke okongola.
- Chivundikiro chomangidwa mkati mwake kuti chiwoneke chokongola komanso chosavuta kugwiritsa ntchito.
Makampani apamwamba komanso apamwamba nthawi zambiri amapewa malo oonekera bwino a ma logo.
Kapangidwe ka mabokosi kamagwirizana ndi khalidwe la logo.
Mabokosi okongoletsera a mapepala olimba nthawi zambiri:
- Ikani ma logo finishes molingana kwambiri.
- Mphepete ndi malo oyera.
- Sinthani khalidwe lapamwamba kwambiri.
Kugwiritsa ntchito zinthu zogwirizana kungapangitse kuti kugwiritsa ntchito logo kuwoneke ngati kothandiza m'malo mokongoletsedwa.
Njira yopangira zinthu zambiri imafuna zitsanzo.
Poyang'ana zitsanzo, makampani ayenera kutsimikizira:
- Kumveka bwino kwa logo ndi kulinganiza
- Kusasinthasintha kwa pamwamba pa denga
- Kuwona bwino mitundu ya kuwala kosiyanasiyana.
- Mphamvu ya chizindikiro ikagwiritsidwa ntchito.
Izi zithandiza kuzindikira mavuto pachiyambi ndikutsimikizira kuti zinthuzo zakwaniritsidwa bwino.
Kusintha kwa logo kumafuna luso, ndipo makamaka ngati pali maoda obwerezabwereza.
Ogulitsa zodzikongoletseraMonga ONTHEWAY Packaging, akatswiri pa nkhani ya ma CD a zodzikongoletsera ndipo amadziwa momwe logo imagwirizanirana ndi kapangidwe ka bokosi, zinthu zoyikamo zinthu komanso kukhazikika kwa kupanga kwa nthawi yayitali. Kugwirizana ndi wogulitsa wodzipereka ku zodzikongoletsera kumathandiza makampaniwa kukwaniritsa izi:
- Kujambula ma logo kudzera m'magulu.
- Kusintha ndi kukula.
- Kupereka zitsanzo ndi kupanga kogwira mtima polankhulana.
Izi ndizofunikira kwambiri makamaka pamene kampaniyi ili ndi mapulogalamu oti ipange zinthu kwa nthawi yayitali m'malo mwa pulojekiti imodzi.
Kugwiritsa ntchito bwino logo mwamakonda ndi pamene yapangidwa kuti izibwerezenso yokha.
Makampani ayenera kutsimikizira:
- Kusunga zida za logo.
- Momwe maoda atsopano adzayendetsedwera mtsogolo.
- Kugwirizana kwa zinthu ndi kumaliza.
Kukonzekera pasadakhale kumathandiza kuchepetsa kusinthasintha kwa zinthu ndipo kumathandiza kupanga zinthu mtsogolo.
Chidule
Kusintha kwa logo mu bokosi la zodzikongoletsera la pepala Kuphatikizapo zambiri kuposa kungoyika zojambula m'bokosi, ndipo kumaphatikizapo kupanga zisankho zanzeru zokhudzana ndi kugwiritsa ntchito logo, komwe iyenera kugwiritsidwa ntchito, komwe, zipangizo zoti zigwiritsidwe ntchito komanso wogulitsa yemwe ali ndi mphamvu zogwirira ntchitoyo. Kupanga ma CD a logo omwe amatumikira kudziwika kwa mtundu wa kampani komanso kufalikira kwa nthawi yayitali kumafuna njira yokhazikika komanso mgwirizano ndi katswiri wopereka ma CD a zodzikongoletsera kuti apatse kampani chithandizo chofunikira.
Mafunso Ofunsidwa Kawirikawiri - Bokosi la Zodzikongoletsera Lokhala ndi Logo.
Kusintha zinthu kumaphatikizapo kupanga zojambulajambula za ma logo, kusankha njira yosindikizira kapena yomalizira, kukhazikitsa malo, kuvomereza zitsanzo, ndi njira yokonzekera kupanga ndi wogulitsa.
Ogulitsa ambiri amafunikira mafayilo amtundu wa ma vekitala, mwachitsanzo, mu mtundu wa AI, EPS kapena mtundu wa PDF wosinthika.
Palibe njira yabwino kwambiri. Nthawi zambiri imasindikizidwa ndi foil, embossed, ndi silika screen kutengera kalembedwe ka mtundu ndi zinthu zomwe zili m'bokosilo.
Inde. Kutengera ndi njira yomwe yagwiritsidwa ntchito, kugwiritsa ntchito logo kungayambitse njira zokhazikitsira zomwe zingakweze kuchuluka kwa oda.
Mabokosi olimba nthawi zambiri amakhala ndi mawonekedwe oyera komanso ogwirizana makamaka amtengo wapatali kapena apamwamba.
Ogulitsa zodzikongoletsera odziwa bwino ntchito yawo amadziwa momwe njira zopangira ma logo zimagwirira ntchito, zipangizo ndi kapangidwe kake, kotero kuti maoda obwerezabwereza azikhala ndi zotsatira zofanana.
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