Kodi mumagula kuti mabokosi a zodzikongoletsera

Mu mpikisano waukulu womwe ukuchitika panopa mumakampani opanga zodzikongoletsera, bokosi la zodzikongoletsera lamakono lingakhale chinsinsi cha kupita patsogolo kwa kampani. Kuyambira paukadaulo wanzeru mpaka pa zipangizo zosawononga chilengedwe, kuyambira pakupanga zinthu zotentha mpaka kupanga zinthu zosinthasintha, nkhaniyi isanthula mozama njira zisanu zamakono zogulira zinthu ndikupereka chitsogozo chothandiza kwa makampani.

Kuphatikiza kwaukadaulo kwa mabokosi okongoletsera opangidwa mwamakonda ndi magetsi a LED

-kupangitsa kuti phukusi likhale "lowala"

Pamene bokosi la zodzikongoletsera lili ndi majini aukadaulo, kuchotsa bokosi kumakhala ngati chiwonetsero cha kuwala ndi mthunzi

Mayankho aukadaulo a mabokosi okongoletsera

1. Chingwe cha kuwala cha LED chothandizira: Kuwala kumayatsa kokha chivindikiro chikatsegulidwa, ndipo kutentha kwa mtundu wa kuwalako kumasinthidwa (kuwala kozizira kumawunikira moto wa diamondi, ndipo kuwala kofunda kumawunikira kutentha kwa ngale). Dongguan Ontheway Packaging adapanga "Bokosi la Moonlight" la mtundu wapamwamba kwambiri, womwe umagwiritsa ntchito tchipisi ta German Osram ndipo umakhala ndi batri ya maola 200.
2. Zowunikira za mlengalenga zomwe zakonzedwanso: Kuwala kwa RGB gradient, kusintha kwa mitundu komwe kumayendetsedwa ndi mawu ndi ntchito zina, zomwe zimayendetsedwa ndi APP ya foni yam'manja, zomwe zimasinthidwa kuti zigwirizane ndi mitundu yamtundu wa brand.

Mtengo ndi kupanga mabokosi okongoletsera ambiri

1. Mtengo wa bokosi loyambira la LED umakwera ndi mayuan 8-12 pa chilichonse, ndipo malo apamwamba amatha kufika 30% ya mtengo wogulitsa
2. Muyenera kusankha fakitale yomwe ili ndi mphamvu yoyika ma module amagetsi (monga malo ochitira masewera olimbitsa thupi opanda fumbi a On the way Packaging kuti fumbi lisakhudze kuwala).

Kufunika kopangidwa mwamakonda kwa zipangizo zodzikongoletsera zosawononga chilengedwe

kukhazikika ≠ mtengo wokwera
67% ya ogula padziko lonse lapansi ali okonzeka kulipira ndalama zambiri pogula zinthu zosawononga chilengedwe, koma kugwirizanitsa mtengo ndi ubwino wake ndi vuto lalikulu.

Kuyerekeza zinthu zodziwika bwino za mabokosi odzola

Chilolezo cha satifiketi ya mabokosi a zodzikongoletsera

Kutumiza kunja ku EU kuyenera kutsatira lamulo la EPR lopaka, ndipo tikulimbikitsidwa kusankha ogulitsa omwe apambana satifiketi ya FSC ndi GRS. Mndandanda wa Dongguan wa "Zero Box" wa Packaging wapeza chizindikiro cha zinthu zosakhudzana ndi kaboni.

Onani momwe zinthu zotentha zimakhudzira malonda apaintaneti.

kuyesa ndi kulakwitsa pang'ono, kubwerezabwereza mwachangu
Nkhani ya #Zodzikongoletsera pa Tik Tok yakhala ikuseweredwa nthawi zoposa 200 miliyoni, ndipo kubadwa kwa mabokosi otchuka a zodzikongoletsera kumadalira unyolo wogulira zinthu mwachangu.

Malingaliro a zinthu zodzikongoletsera zotentha m'bokosi

1. Kusankha deta: yang'anirani mndandanda wa Amazon BSR, mawu otentha a TikTok, ndikutseka zinthu monga "magnetic suspension" ndi "blind box layering";
2. Kukonza mwachangu: Dongguan Ontheway Packaging yayambitsa ntchito ya "masiku 7 oyankha mwachangu", yomwe imafupikitsa nthawi yochokera pakujambula mpaka ku chitsanzo ndi 80% poyerekeza ndi njira yachikhalidwe.
3. Njira yosakanikirana: kuthandizira kuchuluka kochepa kwa oda ya zidutswa 300, kulola kulongedza kosakanikirana kwa ma SKU osiyanasiyana (monga bokosi la velvet ndi bokosi lachikopa mu kuphatikiza kwa 1:1), ndikuchepetsa zoopsa zomwe zingachitike pazinthu zomwe zili m'sitolo.
Mlanduwu: "Bokosi la nyimbo losinthika" (lomwe limatsegulidwa ndi malo oimikapo zodzikongoletsera ndipo bokosi losungiramo zinthu limapindidwa) linatchuka kudzera m'mavidiyo afupi a TikTok. Packaging ya Ontheway inamaliza kusintha katatu mkati mwa masiku 17, ndipo kuchuluka komaliza kotumizidwa kunapitirira zidutswa 100,000.

Kuthekera kochepa koyankha mwachangu kwa mabokosi opaka zodzikongoletsera

Zidutswa 100 zitha kupangidwanso bwino
Chiwerengero cha maoda okwana 5,000 m'mafakitale opaka zinthu zakale chikuphwanyidwa ndi ukadaulo wosinthasintha wopanga.

Momwe mungabwezerere ndalama mwachangu pa maoda ang'onoang'ono a mabokosi odzikongoletsera

1. Kapangidwe ka modular: gawaniza thupi la bokosilo m'zigawo zofanana monga chivundikiro, pansi, mkati, ndi zina zotero, ndikuziphatikiza ngati mukufuna;
2. Dongosolo lanzeru lokonzekera nthawi yopangira: Dongguan Ontheway Packaging idayambitsa njira yokonzekera nthawi yopangira ya AI, idayika yokha maoda ang'onoang'ono, ndikuwonjezera kugwiritsa ntchito mphamvu mpaka 92%;
3. Malo osungiramo zinthu ogawidwa: kukhazikitsa malo osungiramo zinthu ku Europe ndi United States, ndipo maoda osapitirira 100 akhoza kutumizidwa kwanuko mkati mwa maola 48.
4. Kuwongolera mtengo:
Mtengo wonse wa maoda 100 ndi wotsika ndi 26% poyerekeza ndi chitsanzo chachikhalidwe;
Sinthani kapangidwe ka nkhungu ndi kusindikiza kwa 3D (ndalama zolipirira nkhungu pa chivundikiro chimodzi cha bokosi zimachepetsedwa kuchoka pa 20,000 yuan kufika pa 800 yuan).

Kuyambira pakupanga ma CD a zodzikongoletsera mpaka ntchito yonse ya Enterprise

zoposa "bokosi" chabe
Ma phukusi apamwamba akusinthidwa kuchoka pa "chidebe" kupita ku "dongosolo lodziwira mtundu."

Zinthu zonse za kapangidwe ka mabokosi okongoletsera

1. Kapangidwe ka nkhani: kusintha mbiri ya kampani kukhala zizindikiro zooneka (monga Ontheway kupanga bokosi lokhala ndi "chinjoka ndi phoenix" la zaka zana la Lao Fengxiang);
2. Zowonjezera zomwe ogwiritsa ntchito akumana nazo: chitsogozo chokonzera zodzikongoletsera chomangidwa mkati QR code, nsalu yaulere yopukutira siliva ndi zina zolumikizira;
3. Kutsata deta: ikani chip ya NFC m'bokosi, sikani kuti mupite ku malo ogulitsira achinsinsi a kampaniyi.
Mlandu woyerekeza:

Dongguan Ontheway Packaging adapanga mndandanda wa "Cholowa" wa Chow Tai Fook

Chogulitsacho: bokosi la mahogany lokhala ndi mortise ndi kapangidwe ka tenon + lining yosinthika;
Gawo lautumiki: perekani nthawi yolembera mamembala ndi kuchotsera pa kubwezeretsanso mabokosi akale;
Deta: Deta yolumikizirana ndi ogwiritsa ntchito 120,000 idapezeka kudzera mu chip, ndipo chiwongola dzanja chogulira chinawonjezeka ndi 19%.

Kutsiliza: "Mtengo wapamwamba kwambiri" wa mabokosi a zodzikongoletsera ndi nkhani ya kampani
Ogula akatsegula bokosi la zodzikongoletsera, amayembekezera osati kungosunga zodzikongoletsera mosamala, komanso kukhala ndi chidziwitso chozama cha mtengo wa malonda. Kaya ndi mwambo wopangidwa ndi kuwala kwa LED, udindo womwe umaperekedwa ndi zipangizo zosawononga chilengedwe, kapena luso la msika lomwe limawonetsedwa ndi maoda ang'onoang'ono komanso kuyankha mwachangu, zonsezi zikumanga mwakachetechete malingaliro a ogula pa malonda. Atsogoleri monga Dongguan Ontheway Packaging akusintha tanthauzo la "kulongedza bwino" kudzera mu kuphatikiza kwathunthu kwa ukadaulo, kapangidwe ndi ntchito - ziyenera kukhala kuphatikiza kwa mainjiniya, ojambula ndi alangizi amalonda.