Chiyambi:
Chimodzi mwa mitundu yodziwika bwino ya ma phukusi a zodzikongoletsera ndimabokosi okongoletsera mapepala okhala ndi logoKwa makampani ambiri okongoletsa zodzikongoletsera, kukongoletsa pa phukusi lokhala ndi logo si chisankho chophweka, koma njira yolimbikitsira dzina la kampani ndikupeza chidziwitso chofanana ndi cha makasitomala.
Pepalali likufotokoza tanthauzo la bokosi la zodzikongoletsera la pepala lokhala ndi logo, tanthauzo la logo yomwe ili mu phukusi, komanso momwe kusintha kwa logo kulili kothandiza.
Bokosi la zodzikongoletsera la pepala lokhala ndi chizindikiro ndi bokosi lopangira zodzikongoletsera lopangidwa ndi pepala lomwe lili ndi chizindikiro cha kampani chomwe chimayikidwa m'bokosi lopangira pogwiritsa ntchito njira zosindikizira kapena zomalizira.
Chizindikirocho chikhoza kuwonekera pa:
- Chivundikiro cha bokosi
- M'mbali kapena m'mphepete mwa bokosi
- Malo olowera mkati kapena chivindikiro.
Chofunika kwambiri n'chakuti, ndi logo sizikutanthauza njira imodzi yokha. Ma logo angagwiritsidwe ntchito m'njira zambiri zomwe zimapangitsa kuti azioneka, aziwononga ndalama, komanso azifuna kupanga.
Mitundu yosiyanasiyana ya ma logo imapanga mawonekedwe osiyanasiyana komanso mawonekedwe.
Njira zodziwika bwino ndi izi:
- Kusindikiza chitsulo kapena zinthu zapamwamba pogwiritsa ntchito foil yotentha.
- Kujambula kapena kuchotsa zinthu zooneka ngati zakuda pang'ono.
- Kusindikiza logo yamitundu yolimba pogwiritsa ntchito kusindikiza kwa silk screen.
- Mapangidwe atsatanetsatane kapena amitundu yambiri (kusindikiza kwa digito kumafunika).
Chisankho chokhudza mtundu wa logo chimatsimikiziridwa ndi kalembedwe ka makampani, zinthu zomwe bokosilo lapangidwa, ndi mapeto omwe mukufuna osati zomwe zikuchitika.
Kuyika malo kumakhudza momwe kampani imaonera zinthu.
Malo odziwika kwambiri a logo ndi awa:
- Pakati pa chivindikiro cha bokosi
- Yokhazikika bwino m'mphepete kapena pakona.
- Chojambulidwa pachivundikiro cha mawonekedwe owoneka bwino kwambiri.
Kuyika zodzikongoletsera m'ma brand osawoneka bwino nthawi zambiri kumakondedwa ndi anthu omwe samaziika m'malo ambiri, kuti azioneka okongola kwambiri.
Kuwonjezeredwa kwa logo kumasintha njira yopangira.
Nthawi zambiri, kusintha ma logo:
- Imafunika kukonzekera zojambula mu mtundu wa vekitala.
- Njira zokhazikitsira zimaphatikizapo zida kapena mbale zosindikizira.
- Kuchuluka kochepa kumadalira kusintha kwa kuchuluka kwa dongosolo kutengera njira.
Kudziwa zinthu izi kungathandize ogula kuyerekeza ziyembekezo asanafune zitsanzo kapena mitengo.
Sizongokhudza kulongedza logo ndi zinthu zina zopanda logo.
Mabokosi okongoletsera mapepala okhala ndi chizindikiro:
- Wonjezerani kuzindikira kwa mtundu.
- Pangani ulaliki waukadaulo kwambiri.
- Kulimbikitsa mgwirizano pakati pa zosonkhanitsa.
Mabokosi osavuta angagwiritsidwe ntchito pazifukwa zamkati kapena kwakanthawi kochepa pomwe ma logo nthawi zambiri amagwiritsidwa ntchito pazochitika zomwe makasitomala amakumana nazo.
Kawirikawiri mabokosi odzola a mapepala okhala ndi chizindikiro amagwiritsidwa ntchito pamene:
- Kudziwika kwa chizindikiro kumaphatikizapo kulongedza.
- Kugulitsa zinthu kumachitika pamlingo wa ogula.
- Pali zosonkhanitsa zingapo zomwe zili ndi kapangidwe kofanana ka phukusi.
- Maoda obwerezabwereza adzaperekedwa kwa nthawi yayitali.
Izi zikachitika, kugwiritsa ntchito ma logo m'mikhalidwe yotereyi kumagwira ntchito ngati chida chodziwika bwino osati chokongoletsera.
Mabokosi okongoletsera mapepalaNdi njira zodzikongoletsera zopangidwa ndi pepala zomwe zimaphatikizapo kusindikiza kapena kumaliza. Kusintha kwa ma logo kumatha kusiyana malinga ndi njira, malo, ndi luso ndipo chilichonse chimakhudza mawonekedwe ndi njira yopangira. Kudziwa tanthauzo la ndi logo kudzathandizanso kuti kampani ipange chisankho chabwino pankhani yolongedza ndikulankhulana bwino ndi ogulitsa.
Ndi mabokosi a zodzikongoletsera zopangidwa ndi pepala, omwe ali ndi chizindikiro cha kampani pogwiritsa ntchito njira zosindikizira kapena zomalizira.
Njira zina ndi kupondaponda zinthu pogwiritsa ntchito foil yotentha, kupondaponda, kupondaponda zinthu pogwiritsa ntchito zikopa, kusindikiza zinthu pogwiritsa ntchito silk screen ndi kusindikiza pogwiritsa ntchito digito.
Nthawi zambiri, inde. Njira zina zingakhudze MOQ; njira zina zomwe ziyenera kuganiziridwa pokonza zinthu zimakhudzidwa kwambiri ndi kugwiritsa ntchito ma logo kutengera njira yomwe yagwiritsidwa ntchito.
Malo omwe nthawi zambiri amakhala ndi chivindikiro, mbali, kapena mkati. Malo abwino kwambiri amakhala ndi kalembedwe ka kampani komanso mawonekedwe omwe mukufuna.
Inde. Mabokosi a zodzikongoletsera a mapepala a logo angathandize kampaniyo kukhala yapamwamba ikagwiritsidwa ntchito pamodzi ndi kapangidwe kolimba, zipangizo zabwino, komanso zomalizidwa bwino.
Inde. Mapaketi a logo amatha kusindikizidwa mobwerezabwereza ndi mafotokozedwe olondola ndi mafayilo aluso.
.png)
.png)
.png)
.png)
.png)