Isingeniso:
Enye yezinhlobo ezivame kakhulu zokupakisha ubucwebe obunophawu yi-amabhokisi obucwebe bephepha anelogoEzinkampanini eziningi zobucwebe, ukuhlobisa okufakwe uphawu akuyona into elula, kodwa kuyindlela yokuqinisa igama lomkhiqizo nokufinyelela ulwazi olufanayo kumakhasimende.
Leli phepha lichaza incazelo yebhokisi lobucwebe bephepha elinelogo, incazelo yelogo ekupakishweni, nokuthi ukwenza ngokwezifiso ilogo empeleni kuyasebenza kanjani.
Ibhokisi lobucwebe bephepha elinelogo yibhokisi lokupakisha ubucwebe elisekelwe ephepheni eliqukethe ilogo yomkhiqizo esetshenziswa ebhokisini lokupakisha kusetshenziswa izindlela zokuphrinta noma zokuqeda.
Ilogo ingavela ku:
- Isembozo sebhokisi
- Uhlangothi noma umphetho webhokisi
- Isikhala sangaphakathi sokufaka noma isembozo.
Ngokubalulekile, ilogo ayisho ukuthi iyindlela eyodwa. Amalogo angasetshenziswa ngezindlela eziningi ezenza ibukeke, ibize, futhi idinga ukukhiqizwa.
Izitayela ezahlukene zelogo ziveza imibono ehlukahlukene ebonakalayo neyomzimba.
Izindlela ezivamile zifaka:
- Ukunyathelisa ngefoyili eshisayo yensimbi noma ukuqeda okuphezulu.
- Ukuqopha noma ukususa ukuthungwa okuncane kanye nokujula.
- Ukuphrinta ilogo enemibala eqinile kusetshenziswa ukuphrinta kwesikrini sesilika.
- Imiklamo enemininingwane noma enemibala eminingi (kudingeka ukuphrinta kwedijithali).
Isinqumo mayelana nohlobo lwelogo sinqunywa isitayela semikhiqizo, izinto ezenziwe ngazo ibhokisi, kanye nesiphetho esifiselekayo hhayi ukuthambekela.
Ukubeka izikhundla kunomthelela emibonweni yomkhiqizo.
Izindawo ezivame kakhulu zokubeka ama-logo yilezi:
- Iphakathi kwesembozo sebhokisi
- Iqiniswe ngobuhlakani onqenqemeni noma ekhoneni.
- Kufakwe uphawu olucacile esivalweni.
Ukufaka uphawu olucashile kubucwebe kuyathandwa ngokubekwa okuncane kaningi, ukuze kuthuthukiswe umuzwa wekhwalithi ephezulu.
Ukufakwa kwelogo kushintsha inqubo yokukhiqiza.
Ezimweni eziningi, ukwenza ngokwezifiso amalogo:
- Kudingeka ukulungiswa kwemisebenzi yobuciko ngefomethi yevektha.
- Izinqubo zokusetha zifaka phakathi amathuluzi noma amapuleti okuphrinta.
- Inani elincane lincike ekuthonyeni inani le-oda kuye ngendlela.
Ukwazi lezi zici kuzosiza abathengi ukuthi baqhathanise okulindelwe ngaphambi kokufuna amasampula noma izingcaphuno.
Kungaphezu nje kokupakisha ilogo kanye nokupakisha okungeyona ilogo.
Amabhokisi obucwebe bephepha anelogo:
- Khulisa ukuqashelwa komkhiqizo.
- Yakha isethulo sobungcweti.
- Ukukhuthaza ukuhambisana phakathi kwamaqoqo.
Amabhokisi alula angasetshenziswa ngezinjongo zangaphakathi noma zesikhashana kanti ukupakisha amalogo kuvame ukusetshenziswa ezimweni ezibhekene namakhasimende.
Ngokuvamile amabhokisi obucwebe bephepha anophawu asetshenziswa uma:
- Ubunikazi bomkhiqizo buhlanganisa ukupakishwa.
- Ukuthengiswa kwemikhiqizo kwenzeka ezingeni labathengi.
- Kunezinhlobo eziningana zamaqoqo anomklamo ofanayo wokupakisha.
- Ama-oda aphindaphindwayo azokwenziwa isikhathi eside.
Uma lokhu kwenzeka, ukusetshenziswa kwama-logo ezimweni ezinjalo kusebenza njengethuluzi lokufaka uphawu hhayi ukuhlobisa.
Amabhokisi obucwebe bephephayizixazululo zephakheji yobucwebe ezisekelwe ephepheni ezifaka phakathi ukufaka uphawu ngokuphrinta noma ukuqeda. Ukwenziwa ngokwezifiso kwama-logo kungahluka ngokuya ngendlela, indawo, kanye nobuchwepheshe futhi ngalinye lithonya ukubukeka kanye nenqubo yokukhiqiza. Ukwazi incazelo ye-"ne-logo" kuzokwenza futhi umkhiqizo ukwazi ukukhetha kangcono uma kukhulunywa ngokupakisha nokuxhumana kangcono nabaphakeli.
Amabhokisi obucwebe abenziwe ngephepha, anophawu lomkhiqizo olubekwe kuwo kusetshenziswa izindlela zokunyathelisa noma zokuqeda.
Amanye amasu ukunyathela nge-foil eshisayo, ukuqopha, ukukhipha i-bossing, ukuphrinta isikrini sesilika kanye nokuphrinta kwedijithali.
Ezimweni eziningi, yebo. Ezinye izinqubo zingase zithonye i-MOQ; ezinye zezinqubo okufanele zicatshangelwe ezinqubweni zokusetha zihilelekile ekusetshenzisweni kwama-logo kuye ngendlela esetshenzisiwe.
Izindawo ezivamile yisembozo, isembozo esiseceleni, noma esingaphakathi. Indawo efanele itholakala kokubili ngesitayela somkhiqizo kanye nomphumela obonakalayo ofiselekayo.
Yebo. Amabhokisi obucwebe bephepha lelogo angasiza ekubekeni inkampani endaweni ebizayo uma isetshenziswa kanye nesakhiwo esiqinile, izinto ezisezingeni eliphezulu, kanye nokuqedwa okupholishiwe kahle.
Yebo. Ukupakishwa kwelogo kungaphrintwa ngokulandelana okuphindaphindiwe ngemininingwane efanele kanye namafayela obuciko.
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