Njengoko imfuno yokuqokelelwa nokunxitywa kwezinto zokuhombisa ikhula,iibhokisi zobucwebe, njengezikhongozeli zezinto zokuhombisa ezixabisekileyo, ziye zaba yindawo ephambili kubathengi kancinci kancinci. Nokuba ufuna ukuqinisekisa umgangatho, uyilo olulungiselelwe wena, okanye ukhetha izitayile zakudala, iindlela ezahlukeneyo zokuthenga zinezibonelelo kunye neengxaki zazo. Eli nqaku liza kuhlalutya iindlela ezine eziphambili zokuthenga kuwe: iivenkile ezibonakalayo, amaqonga e-intanethi, iinkonzo ezenziwe ngokwezifiso, kunye neemarike ezisetyenzisiweyo, ukukunceda ufumane ibhokisi yezinto zokuhombisa ezilungileyo.ngenxawena.
Ukuthenga iibhokisi zobucwebe kwiivenkile ezibonakalayo: amava aqondakalayo kunye nenkonzo yobungcali
Ukuthenga iibhokisi zobucwebe ezikumgangatho ophezulu kwiivenkile ezikhethekileyo zobucwebe
Iivenkile zobucwebe ezikhethekileyo zezinye zezona zinto zikhethwayo zokuqala onokukhetha kuzoiibhokisi zobucwebe ezikumgangatho ophezuluEzi venkile zihlala zisebenzisana ngokuthe ngqo neebhrendi zezacholo ukubonelela ngeebhokisi zokugcina ezenziwe ngokwezifiso okanye ezikhethekileyo ezihambelana nezacholo. Umzekelo, iibhrendi zexabiso eliphantsi ezifana neCartier kunye neTiffany, uyilo lweebhokisi zabo zezacholo alupheleli nje ekufaneni nesimbo sezacholo, kodwa lukwasebenzisa izixhobo eziphezulu ezifana nesikhumba kunye nesilika enobuhlobo nokusingqongileyo, eziluncedo kwaye ziqokelelwa.
Iikhawuntara zobucwebe kwiivenkile ezinkulu: amava okuthenga kwindawo enye
Iikhawuntara zobucwebe kwiivenkile ezinkulu (ezifana neekhawuntara zeChow Tai Fook kunye neLao Feng Xiang) zihlala zibonelela ngeebhokisi zobucwebe ngamaxabiso ahlukeneyo. Abathengi banokuthenga ubucwebe ngqo xa bethenga ubucwebe kwaye bonwabele inkonzo enye. Inzuzo yale ndlela kukuba iimveliso ziye zahlolwa umgangatho yivenkile enkulu, kwaye inkqubo emva kokuthengisa igqityiwe, okwenza inkqubo yokubuyisela nokutshintshiselana ibe lula ngakumbi.
Iibhokisi zezacholo ziyafumaneka kwiintlobo ngeentlobo zeesitayile kwaye zinomgangatho oqinisekisiweyo
Iibhokisi zobucwebe ezikwiivenkile ezibonakalayo ziqala kwiibhokisi zesikwere zakudala, iikhabhathi zokugcina izinto ezineengqimba, iibhokisi zokuhamba eziphathwayo, njl.njl., kwaye zenziwe ngezinto eziqala ngomthi, ulusu ukuya kwisinyithi. Abathengi banokujonga iinkcukacha kwindawo: umzekelo, ukuba iihinji zigudile na, nokuba ilayini ayikrweli, nokuba isitshixo sikhuselekile na, ukuze kuthintelwe ingxaki "yomfanekiso nombhalo azihambelani" enokwenzeka ekuthengeni kwi-intanethi.
Iivenkile zezacholo zinesimo sengqondo esihle senkonzo kwaye zinokubonelela ngeengcebiso zobungcali
Abasebenzi abathengisayo kwiivenkile ezibonakalayo badla ngokufumana uqeqesho lobuchwephesha kwaye banokucebisa iindlela ezifanelekileyo ezisekelwe kwiimfuno zabathengi. Umzekelo, kwizinto zokuhombisa zesilivere ezikwaziyo ukunyibilikiswa lula, umabhalane uya kucebisa ukuba ukhethe ibhokisi ye-enamel enotywino oluqinileyo; kwiiseti ezininzi zezinto zokuhombisa, ibhokisi yokugcina enoyilo oluneeleya iyacetyiswa. Ezinye iivenkile zikwabonelela ngeenkonzo ezongezelelekileyo ezifana nokukrola simahla kunye nesikhokelo sokulungisa.
Ukuthenga iibhokisi zobucwebe kwi-intanethi: uthelekiso lwamaxabiso olulula kunye nokukhethwa okukhulu
Iwebhusayithi esemthethweni yophawu lwebhokisi yobucwebe: Isiqinisekiso sobunyani sikhetho lokuqala
Ukuba ukhangela iimveliso zokwenyani, ungandwendwela ngqouphawu lwebhokisi yobucwebeiwebhusayithi esemthethweni (efana ne-brand yaseJamani i-RIMOWA, i-Japanese TANOS, njl.njl.). Iwebhusayithi esemthethweni idla ngokuba neemodeli ezilinganiselweyo okanye ezidityanisiweyo okokuqala, kwaye ixhasa iinkonzo ezenzelwe wena. Umzekelo, iwebhusayithi esemthethweni ye-brand yaseJamani i-GLOSSYBOX ibonelela ngeendlela ezenzelwe wena zobukhulu, umbala, kunye noonobumba abashushu, kwaye inokwenziwa kwiintsuku ezili-15 zokusebenza emva kokuba i-odolo ifakiwe.
Ukuthenga iibhokisi zobucwebe kwiiplatifomu ze-e-commerce, ezifana neTaobao okanye iJD.com: Inzuzo enkulu yamaxabiso
Amaqonga afana neTaobao kunye neJD.com adibanisa zonke iintlobo zeebhokisi zobucwebe ukusuka kwezingabizi kakhulu ukuya kwezikumgangatho ophezulu. Ukuthatha umzekelo weTaobao, ukukhangela "iibhokisi zobucwebe" kuya kubonisa ukuba ixabiso liqala kwi-30 yuan kwibhokisi yevelvet esisiseko ukuya kumashumi amawaka e-yuan kwibhokisi eqingqiweyo yomthi werose. Abathengi banokuhluza abathengisi abakumgangatho ophezulu ngokuthengisa, uphononongo, kunye novavanyo lwevenkile, kwaye abanye babo baxhasa iintsuku ezisi-7simbuyekezo kunye notshintshiselwano olungenamiqathango.
Iibhokisi zobucwebe kulula ukuzithenga kwaye zinokuthelekiswa neemveliso kunye namaxabiso ahlukeneyo
Amaqonga e-intanethi axhasa ukuphononongwa kwamagama angundoqo (afana ne-“retro”, “umthamo omkhulu”, “i-anti-oxidation”) ukuze kufunyanwe iimfuno ngokukhawuleza. Izixhobo zokuthelekisa amaxabiso (ezifana ne-“price protection” ye-JD.com) kunye nemisebenzi yokukhuthaza (“618″ kunye ne-“Double 11″”) zinciphisa iindleko zokuthenga. Abanye abathengisi bakwabonelela ngemisebenzi yokubonisa ye-3D, enokujonga iinkcukacha zemveliso kwi-360°.
NdiyacelaNika ingqalelo ekukhetheni abathengisi beebhokisi zobucwebe abaziwayo ukuze uphephe imigibe yobuxoki
Lumka kwiingxaki ezixabisa kancinci xa uthenga kwi-intanethi. Kucetyiswa ukuba ubeke phambili "kwiivenkile ezinkulu ze-brand flagship" okanye kwiivenkile ezinelogo ethi "umthengisi weembasa zegolide". Emva kokufumana iimpahla, kufuneka ujonge ngoko nangoko ukuba impahla iyahambelana na nenkcazo (njengokuba ulusu lokwenyani lunokubonwa ngobunjani kunye nevumba), kwaye ucele i-invoyisi esemthethweni njengesatifikethi sokuthengisa emva kokuthengisa.
Iibhokisi zobucwebe ezenzelwe wena: uyilo olukhethekileyo lubalaselisa ubuntu
Iimpawu zobucwebe okanye iinkampani zokwenza ngokwezifiso iibhokisi zobucwebe: inkonzo epheleleyo yenkqubo ukusuka kwimfuno ukuya kwiimveliso ezigqityiweyo
Iimpawu zobucwebe ezikumgangatho ophezulu (ezifana neBulgari kunye neVan Cleef & Arpels) zinokubonelela ngeenkonzo zokwenza ngokwezifiso iibhokisi zobucwebe kubathengi be-VIP, kwaye izinto, ubungakanani, kunye noyilo lwelayini zinokulungiswa njengoko kufuneka. Ukongeza, iinkampani zobungcali zokwenza ngokwezifiso (ezifana ne-"Box Workshop" yasekhaya) zixhasa ii-odolo ezincinci, ezifanelekileyo kwizipho zenkampani okanye kwizikhumbuzo zomtshato.
Iibhokisi zejewelry zinokuyilwa ngokukhululekileyo kwaye imibala inokufaniswa ngokukhululekileyo
Ngexesha lenkqubo yokwenza ngokwezifiso, abathengi banokuthatha inxaxheba kuyilo: bakhethe izinto ezifana ne-walnut kunye ne-lacquer; bachaze inani lamacandelo angaphakathi; kwaneempawu zosapho ezifakwe ngaphakathi okanye amatye anqabileyo okuhombisa. Umzekelo, umthengi wakha wayalela umyili ukuba atshintshe iglasi ephezulu yebhokisi yendandatho yomtshato ibe yidiski yenkwenkwezi ejikelezayo, oko kuthetha "uthando olungunaphakade ngexesha."
Ukwenziwa ngokwezifiso kweebhokisi zobucwebe kunye nokuguquguquka kokwenziwa ngokwezifiso kwebhetshi encinci
Iinkonzo zokwenza ngokwezifiso azihlangabezani neemfuno zomntu kuphela, kodwa zikwadala neemveliso ezidityaniswe nophawu lweshishini kumashishini. Umzekelo, iqonga le-e-commerce elinobunewunewu lenze ngokwezifiso iqela leebhokisi zobucwebe ezine-LOGO eprintiweyo kuzo njengezipho zobulungu. I-lining yenziwe nge-suede enobuhlobo nokusingqongileyo, kwaye ixabiso lilawulwa ngaphakathi kwe-200 yuan ngesiqwenga ngasinye, esingagcini nje ngokuphucula umfanekiso wephawu kodwa sikwalawula nohlahlo-lwabiwo mali.
Ukuthenga iibhokisi zobucwebe kwimarike esetyenzisiweyo: ulonwabo lokuzingela ubuncwane kunye neemvakalelo zakudala
Iimarike zobucwebe kunye nezinto zakudala: ukudibana nobugcisa obudala beenkulungwane
Iibhokisi zobucwebe ezivela kwixesha leRiphabliki yaseTshayina zihlala zifumaneka kwiimarike zakudala zaseBeijing Panjiayuan naseShanghai Dongtai Road. Umzekelo, iibhokisi zobucwebe ze-cloisonné ezivela kwi-Qing Dynasty yakudala kunye neebhokisi zesilivere ezifakwe kwisitayile se-European Art Deco, ezinamaxabiso aqala kumawaka ambalwa ukuya kumashumi amawaka e-yuan. Xa uthenga, qaphela ukuba isatifiketi sovavanyo siqhotyoshelwe na kwaye ujonge ukuba izixhobo zezoqobo na.
Amaqonga okurhweba ngeebhokisi zobucwebe ezisetyenzisiweyo, njenge-eBay: Kulula ukuthenga kwiindawo ezahlukeneyo
I-eBay, iXianyu kunye nezinye iiplatifomu ziyindlela ethandwayo yokukhetha iibhokisi zobucwebe zakudala zaphesheya. Umzekelo, ibhokisi yobucwebe ye-enamel yaseFransi yeminyaka yoo-1960 ixabisa malunga ne-US$500 kwi-eBay, esezantsi ngama-30% kuneevenkile zakudala zasekhaya emva kokuthunyelwa kunye neerhafu. Nangona kunjalo, kufuneka uqwalasele umgaqo-nkqubo wokhuseleko weqonga kwaye unike ingqalelo kubathengisi "abaqinisekisiweyo be-eBay".
Ukutsala kweebhokisi zobucwebe ezikhethekileyo nezakudala
Ukwahluka kweebhokisi zobucwebe ezisetyenzisiweyo kukwimikhondo yazo yembali: umzekelo, iibhokisi zobhedu zaseMorocco ezifakwe ngesandla kunye neebhokisi ze-mother-of-pearl ezenziwe ziingcali zaseJapan ze-lacquerware. Ezi mveliso ziluncedo kwaye zixabiseke kubugcisa, kwaye zifanelekile kubaqokeleli abalandela ubuhle obukhethekileyo.
Amanqaku aphambili okugcinwa kwebhokisi yobucwebe kunye nokuchonga ubunyani bemveliso
Xa uthenga iibhokisi zobucwebe ezisetyenzisiweyo, kufuneka ugxile ekujongeni ukuba ulusu luqhekekile na, ukuba umthi utyiwe yinundu, nokuba izixhobo zesinyithi zinyibilikisiwe na. Kucetyiswa ukuba ucele umthengisi ukuba anike iividiyo ezineenkcukacha kwaye asebenzise iinkonzo zokuqinisekisa umntu wesithathu (ezifana neZiko loQinisekiso lweeMpahla zeLuxury Goods laseTshayina)
Isiphelo
Nokuba kukuthula kwengqondo kwiivenkile ezibonakalayo, ukhetho olukhulu lweeplatifomu ze-intanethi, ukwahluka kweenkonzo ezenzelwe wena, okanye iimvakalelo zakudala zemarike esetyenzisiweyo, iindlela zokuthenga iibhokisi zobucwebe zibonise umkhwa owahlukeneyo. Abathengi banokukhetha eyona ndlela ifanelekileyo ngokwebhajethi yabo, iindleko zexesha kunye neemfuno zabo. Kwinkqubo yokuthenga, khumbula ukuba "ufumana oko ukuhlawulelayo", nika kuqala umgangatho kunye nenkonzo yasemva kokuthengisa, kwaye wenze ibhokisi yobucwebe ibe "sisitya sobugcisa" sokukhusela ubutyebi.
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