Njengoba isidingo sokuqoqa ubucwebe nokugqokwa sikhula,amabhokisi obucwebe, njengezitsha zobucwebe obuyigugu, kancane kancane ziye zaba yindawo egxile kubathengi. Kungakhathaliseki ukuthi ufuna ukuqinisekiswa kwekhwalithi, ukwakheka komuntu siqu, noma ukhetha izitayela zakudala, iziteshi ezahlukene zokuthenga zinezinzuzo nezinkinga zazo. Lesi sihloko sizohlaziya iziteshi ezine ezinkulu zokuthenga: izitolo ezibonakalayo, amapulatifomu aku-inthanethi, izinsizakalo ezenziwe ngokwezifiso, kanye nezimakethe ezisetshenzisiwe, ukuze sikusize uthole ibhokisi lobucwebe elingcono kakhulu.ngobawena.
Ukuthenga amabhokisi obucwebe ezitolo ezibonakalayo: ulwazi olunembile kanye nensizakalo yobungcweti
Ukuthenga amabhokisi obucwebe obusezingeni eliphezulu ezitolo zobucwebe ezikhethekile
Izitolo zobucwebe ezikhethekile zingenye yezinketho zokuqala zokuthengaamabhokisi obucwebe obusezingeni eliphezuluIzitolo ezinjalo zivame ukubambisana ngqo nemikhiqizo yobucwebe ukuze zinikeze amabhokisi okugcina enziwe ngokwezifiso noma akhethekile ahambisana nobucwebe. Isibonelo, imikhiqizo yobukhazikhazi efana neCartier neTiffany, imiklamo yabo yamabhokisi obucwebe ayigcini nje ngokufana nesitayela sobucwebe, kodwa futhi isebenzisa izinto ezisezingeni eliphezulu njengesikhumba esinobungani nemvelo kanye nolwelwesi lwesilika, okubili okusebenzayo futhi okuqoqwayo.
Amakhawuntara obucwebe ezitolo ezinkulu: isipiliyoni sokuthenga esisodwa
Amakhawuntara obucwebe ezitolo ezinkulu (njengezikhawuntara zeChow Tai Fook kanye neLao Feng Xiang) avame ukunikeza amabhokisi obucwebe ngamanani amaningi. Abathengi bangathenga ubucwebe ngqo lapho bethenga ubucwebe futhi bajabulele isevisi eyodwa. Inzuzo yalesi siteshi ukuthi imikhiqizo ihlolwe ikhwalithi yi-mall, futhi uhlelo lokuthengisa ngemuva kokuthengisa seluqediwe, okwenza inqubo yokubuyisa nokushintshanisa ibe lula kakhulu.
Amabhokisi obucwebe atholakala ngezitayela ezahlukene futhi anekhwalithi eqinisekisiwe
Amabhokisi obucwebe asezitolo atholakala emabhokisini ajwayelekile ayisikwele, amakhabethe okugcina izinto anezingqimba, amabhokisi okuhamba aphathwayo, njll., futhi enziwe ngezinto ezisukela kokhuni, isikhumba kuya kwensimbi. Abathengi bangahlola imininingwane endaweni: isibonelo, ukuthi amahinji abushelelezi yini, ukuthi ulwelwesi alukwazi yini ukuklwebheka, nokuthi ilokhi ivikelekile yini, ukuze kugwenywe inkinga "yesithombe nombhalo akufani" engase ivele ekuthengeni ku-inthanethi.
Izitolo zobucwebe zinesimo sengqondo esihle sesevisi futhi zinganikeza iseluleko sobungcweti
Abasebenzi bokuthengisa ezitolo ezibonakalayo bavame ukuthola ukuqeqeshwa kobungcweti futhi bangancoma izitayela ezifanele ngokusekelwe ezidingweni zabathengi. Isibonelo, ngobucwebe besiliva obungashintshwa kalula, umabhalane uzoncoma ukukhetha ibhokisi le-enamel elinokuvalwa okuqinile; kumasethi amaningi obucwebe, kunconywa ibhokisi lokugcina elinomklamo ohlukaniswe ngezingqimba. Ezinye izitolo zinikeza nezinsizakalo ezengeziwe zenani ezifana nokuqopha nokulungisa mahhala.
Ukuthenga amabhokisi obucwebe ku-inthanethi: ukuqhathanisa amanani okulula kanye nokukhethwa okukhulu
Iwebhusayithi esemthethweni yomkhiqizo webhokisi lobucwebe: Isiqinisekiso sobuqiniso ukukhetha kokuqala
Uma ufuna imikhiqizo yangempela, ungavakashela ngqo i-uphawu lwebhokisi lobucwebeiwebhusayithi esemthethweni (njenge-brand yaseJalimane i-RIMOWA, i-Japanese TANOS, njll.). Iwebhusayithi esemthethweni ivame ukuba namamodeli anohlobo olulinganiselwe noma ahlanganiswe ndawonye okokuqala, futhi isekela izinsizakalo ezenziwe ngokwezifiso. Isibonelo, iwebhusayithi esemthethweni ye-brand yaseJalimane i-GLOSSYBOX inikeza izinketho ezenziwe ngokwezifiso zosayizi, umbala, kanye nezinhlamvu ezishisayo, futhi ingakhiqizwa zingakapheli izinsuku ezingu-15 zokusebenza ngemuva kokufakwa kwe-oda.
Ukuthenga amabhokisi obucwebe kumapulatifomu e-e-commerce, njenge-Taobao noma i-JD.com: Inzuzo enkulu yentengo
Amapulatifomu afana neTaobao neJD.com ahlanganisa zonke izinhlobo zamabhokisi obucwebe kusukela kwangabizi kakhulu kuya kwasezingeni eliphezulu. Uma sibheka iTaobao njengesibonelo, ukusesha “amabhokisi obucwebe” kuzoveza ukuthi intengo isukela kuma-yuan angu-30 ebhokisini eliyisisekelo levelvet kuya kumashumi ezinkulungwane zama-yuan ebhokisini eliqoshiwe le-rosewood. Abathengi bangahlunga abathengisi abasezingeni eliphezulu ngokuthengisa, ukubuyekezwa, kanye nezilinganiso zesitolo, futhi abanye babo basekela izinsuku ezingu-7sukubuyiselwa kwemali okungenamibandela kanye nokushintshaniswa kwemali.
Amabhokisi obucwebe kulula ukuwathenga futhi angaqhathaniswa nemikhiqizo namanani ahlukene
Amapulatifomu aku-inthanethi asekela ukuhlolwa kwamagama angukhiye (njenge-“retro”, “umthamo omkhulu”, “i-anti-oxidation”) ukuze kutholakale izidingo ngokushesha. Amathuluzi okuqhathanisa amanani (njenge-“price protection” ka-JD.com kanye nemisebenzi yokuphromotha (“618″ kanye ne-“Double 11″”) anciphisa kakhulu izindleko zokuthenga. Abanye abathengisi banikeza nemisebenzi yokubonisa ye-3D, engabuka imininingwane yomkhiqizo ku-360°.
NgiyacelaQaphela ukukhetha abathengisi bamabhokisi obucwebe abadumile ukuze ugweme izingibe mbumbulu
Qaphela izingibe ezishibhile lapho uthenga ku-inthanethi. Kunconywa ukuthi ubeke phambili "izitolo ezinkulu zomkhiqizo" noma izitolo ezinelogo ethi "umthengisi wemedali yegolide". Ngemva kokuthola izimpahla, udinga ukuhlola ngokushesha ukuthi impahla iyahambisana yini nencazelo (njengoba isikhumba sangempela singabonakala ngokuthungwa kanye nephunga), bese ucela i-invoyisi esemthethweni njengesitifiketi sangemva kokuthengisa.
Amabhokisi obucwebe enziwe ngokwezifiso: umklamo okhethekile uqokomisa ubuntu
Izinkampani zemikhiqizo yobucwebe noma ezenziwe ngokwezifiso zamabhokisi obucwebe: insizakalo yenqubo ephelele kusukela ekudingweni kuya emikhiqizweni eqediwe
Imikhiqizo yobucwebe bezinga eliphezulu (njengeBulgari neVan Cleef & Arpels) ingahlinzeka ngezinsizakalo zokwenza ngokwezifiso amabhokisi obucwebe kumakhasimende e-VIP, futhi izinto zokwakha, usayizi, kanye nokwakheka kwendwangu kungalungiswa njengoba kudingeka. Ngaphezu kwalokho, izinkampani zobuchwepheshe zokwenza ngokwezifiso (njenge-"Box Workshop" yasekhaya) zisekela ama-oda amancane, afanele izipho zenkampani noma izikhumbuzo zomshado.
Izitayela zamabhokisi obucwebe zingaklanywa ngokukhululekile futhi imibala ingalinganiswa ngokukhululekile
Ngesikhathi senqubo yokwenza ngokwezifiso, abathengi bangahlanganyela ekwakhiweni: bakhethe izinto ezifana ne-walnut ne-lacquer; bachaze inani lezingxenye zangaphakathi; ngisho nezimpawu zomndeni ezifakwe ngaphakathi noma amatshe ayigugu okuhlobisa. Isibonelo, ikhasimende lake lathuma umklami ukuthi ashintshe ingilazi ephezulu yebhokisi lendandatho yomshado ibe yidiski yenkanyezi ejikelezayo, okusho ukuthi “uthando lwaphakade ngesikhathi.”
Ukwenza kube ngokwakho amabhokisi obucwebe kanye nokuguquguquka kokwenza ngokwezifiso kweqembu elincane
Izinsizakalo zokwenza ngokwezifiso azigcini nje ngokuhlangabezana nezidingo zomuntu siqu, kodwa futhi zidala imikhiqizo ehambisana nomkhiqizo yamabhizinisi. Isibonelo, ipulatifomu ye-e-commerce yokunethezeka yenza ngokwezifiso iqoqo lamabhokisi obucwebe ane-LOGO ephrintiwe kuwo njengezipho zobulungu. Ulwelwesi lwenziwe nge-suede enobungani nemvelo, futhi izindleko zilawulwa ngaphakathi kwama-yuan angu-200 ngengxenye ngayinye, okungagcini nje ngokuthuthukisa isithombe somkhiqizo kodwa futhi kulawula nesabelomali.
Ukuthenga amabhokisi obucwebe emakethe yezesekeli: ukuzijabulisa kokuzingela ingcebo kanye nemizwa ye-retro
Izimakethe zobucwebe nezezinto zakudala: ukuhlangana nobuciko beminyaka eminingi
Amabhokisi obucwebe avela esikhathini seRiphabhulikhi yaseShayina avame ukutholakala emakethe yasendulo yaseBeijing Panjiayuan naseShanghai Dongtai Road. Isibonelo, amabhokisi obucwebe e-cloisonné avela e-Qing Dynasty yasekupheleni kanye namabhokisi ambozwe ngesiliva ngesitayela se-European Art Deco, ngamanani asukela ezinkulungwaneni ezimbalwa kuya ezinkulungwaneni ezingamashumi zama-yuan. Uma uthenga, qaphela ukuthi isitifiketi sokuhlola sinanyathiselwe yini bese uhlola ukuthi ihadiwe ingeyangempela yini.
Amapulatifomu okuhweba ngamabhokisi obucwebe asetshenziswe njenge-eBay: Kulula ukuthenga kwamanye amazwe
I-eBay, i-Xianyu kanye nezinye izinkundla ziyiziteshi ezidumile zokukhetha amabhokisi obucwebe bakudala baphesheya kwezilwandle. Isibonelo, ibhokisi lobucwebe laseFrance le-enamel lango-1960 libiza cishe ama-US$500 ku-eBay, okusaphansi ngo-30% kunezitolo zakudala zasekhaya ngemva kokuthunyelwa kanye nezindleko. Kodwa-ke, udinga ukunaka inqubomgomo yokuvikela yepulatifomu futhi unikeze kuqala abathengisi “abaqinisekiswe yi-eBay”.
Ukukhanga kwamabhokisi obucwebe ayingqayizivele nakudala
Ukuhluka kwamabhokisi obucwebe asetshenzisiwe kusezindabeni zawo zomlando: isibonelo, amabhokisi ethusi aseMorocco afakwe ngesandla kanye namabhokisi e-mother-of-pearl enziwe ngabadwebi be-lacquerware baseJapan. Le mikhiqizo iwusizo futhi inenani lobuciko, futhi ifanele abaqoqi abaphishekela ubuhle obukhethekile.
Amaphuzu abalulekile okugcinwa kwebhokisi lobucwebe kanye nokuhlonza ubuqiniso bomkhiqizo
Uma uthenga amabhokisi obucwebe asetshenziwe, udinga ukugxila ekuhloleni ukuthi isikhumba siqhekekile yini, ukuthi ukhuni ludliwe yizintuthwane, nokuthi izesekeli zensimbi zifakwe i-oxidized yini. Kunconywa ukucela umthengisi ukuthi anikeze amavidiyo anemininingwane futhi asebenzise izinsizakalo zokuqinisekisa ezivela eceleni (njenge-China Inspection Group Luxury Goods Authentication Center)
Isiphetho
Kungakhathaliseki ukuthi ukuthula kwengqondo kwezitolo ezibonakalayo, ukukhethwa okucebile kwamapulatifomu aku-inthanethi, ukuhluka kwezinsizakalo ezenziwe ngokwezifiso, noma imizwa yakudala yemakethe esetshenzisiwe, iziteshi zokuthenga zamabhokisi obucwebe zibonise ukuthambekela okuhlukahlukene. Abathengi bangakhetha indlela efanele kakhulu ngokuya ngesabelomali sabo, izindleko zesikhathi kanye nezidingo ezenziwe ngokwezifiso. Enkambisweni yokuthenga, khumbula ukuthi "uthola lokho okukhokhelayo", nikeza kuqala ikhwalithi kanye nensizakalo yangemva kokuthengisa, futhi wenze ibhokisi lobucwebe libe "isitsha sobuciko" sokuvikela ingcebo.
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