Whakaaturanga whakapaipaiKa piki haere te whakataetae, ko te whiriwhiri i te kaihanga tika te mea e whakatau ana i te angitu, i te kore rānei o te hokohoko
"Ka pā tika te kounga o te whata whakaaturanga ki te tirohanga a ngā kaihoko mō te uara o ngā whakapaipai." E ai ki te pūrongo hou a te International Visual Marketing Association (VMS), neke atu i te 70% o ngā kaihoko ka pātai mō te pono o te hua nā te uaua o ngā taputapu whakaatu. Nā te whakataetae nui i roto i te umanga whakapaipai, kua neke te hiahia o ngā kaipupuri waitohu mō ngā whata whakaaturanga mai i te "whakamahinga" ki te "wheako tino nui", ā, ko te whiriwhiri i ngā kaihanga he kounga, he utu me te auahatanga te take matua o ngā kaihoko o te ao.
I roto i tēnei whakaritenga anō o te mekameka tuku taonga, kua hoki anō a Dongguan o Haina ki te arotahi. Hei tāone hanga nui o te ao, kei konei te mekameka ahumahi katoa mai i te tukatuka whakarewa ki te maimoatanga mata, ā, ko DongguanOn te Hua Tākai HuaCo., LTD. (e kiia nei i muri nei ko "On" te "(ara Tākai") me ngā painga rua o te "mātauranga pūtake + te wehewehenga whenua", kua noho hei hoa mahi roa mō ngā waitohu o te ao pēnei i a Tiffany me Pandora. Ko tana tauira pakihi he tauira mō te umanga.
Me pēhea te whiriwhiri i tētahi kaihanga whakaaturanga whakapaipai kounga teitei
-Ngā paearu matua e whā mō te kaihanga kounga
1.Te wheketere pūtake: whakakahoretia te utu takawaenga, ā, ka pā tika ki ngā āhuatanga mamae o te utu
Tetūnga whakaaturanga whakapaipaihe maha ngā paparanga o te hanganga tohanga o te umanga, arā, "te taha wheketere - te taha kaihokohoko - te taha waitohu", ā, ka piki ake ngā utu hoko mā te 20% -40%. I runga i te Ko te huarahi takai e piri ana ki te tauira "100% pūtake tika mahi", me te horahanga o te 28,000 mita pūrua o tana ake wheketere, mai i te whakarewa whakarewa, te whakairo CNC ki te paninga hiko i te tukanga katoa o te whakaoti motuhake, ka taea te whakaiti i ngā utu hoko a te kiritaki mā te 35%. I tatauhia e te kaiwhakahaere matua a Chen Hao tētahi kaute: "Mā te tango i tētahi whatanga hei maitai kore waikura hei tauira, mā te tango-takawaenga, ka taea te whakaiti i te utu o tētahi wahi kotahi mai i te $18 ki te $12."
2.Te huanga whenua: Te pānga rōpū o te hangahanga o Dongguan
Hei "wheketere o te ao", he painga nui kei a Dongguan i roto i te mara o te tukatuka taputapu:
Ka taea te hoko i ngā taputapu katoa e hiahiatia ana mō te tūāpapa whakaaturanga i roto i te radius 30 km, mai i te maitai kore waikura 304 ki ngā tēpu hurihuri kiriaku, ā, ka inehia te tere urupare o te mekameka tuku i roto i ngā hāora;
E tata ana ki ngā tauranga o Hong Kong me Shenzhen, ko te tuku kaipuke ki ngā tauranga nui o Ūropi me te Hononga o Amerika e 18-25 noa iho ngā rā, e 7 ngā rā te roa o te wā mahi kawe i ngā umanga o Midwest;
He kaha te rahui taranata, neke atu i te 8 tau te roa o te oranga mahi a ngā tohunga taputapu ā-rohe, ā, ko te ōwehenga o ngā tohunga matua he 15%. "I te wā Kirihimete kua taha ake nei, i tere ake tā mātou hanga i te 2,000 huinga whata whakaaturanga mō ngā kiritaki o Amerika, ā, e 22 noa iho ngā rā i pau ki te tae atu ki te ota ki Los Angeles." I hoatu e Chen Hao tētahi tauira.
3. Ārai hangarau: te hanga tika o te whakataetae taumata mirimita
Te whakataetae o On te E toru ngā arai hangarau e ahu mai ana i te huarahi takai:
Te tika o te miihini taumata-maikoroni: Mā te whakaurunga o te mīhini tapahi taiaho TRUMPF ki Tiamana ka taea te whakahaere i te manawanui o te whāriki whakarewa ki te ±0.05mm kia kore ai e pakaru te hononga o te whitiki whakakai me te whakapaipai;
Te tukanga whakakikorua tiaki taiao:hangarau whakakikorua koura kore-cyanide, hapa matotoru whakakikorua ≤3μm, ā, mā te whakamātautau ture EU REACH;
Pūnaha whakahaere hua atamai: Ka kitea aunoatia ngā karawarawa, ngā mirumiru me ētahi atu hapa mā te tirohanga mīhini, ā, he iti iho i te 0.2% te auau hapa.
4. Auahatanga tere: tere rawa atu mai i te tuhi ki te whata
Ko te whakaritenga o te tūnga whakaaturanga tuku iho me neke atu i te 45 ngā rā o te huringa tuku, ā, kei te te ara tākai mā te whakakotahitanga o te "mahanga matihiko + raina whakaputa ngāwari", kia tutuki ai te "3 rā o te whakaputa tauira, 15 rā o te whakaputa papatipu":
Pūhara kapua whakatauira 3D:ka taea e ngā kiritaki te whakarerekē i ngā tawhā hoahoa ipurangi me te whakaputa i ngā whakatau tata utu me te tuku i te wā tonu;
Raina whakaputa ā-whakawhiti:Whakawhitihia ngā whakatakotoranga rerekē o ngā taputapu me ngā pokepokea i roto i te 10 meneti, tautoko i te tukatuka o ia rā o te 20 momo ota ritenga.
Pouaka whakaatu whakapaipai
-Me pēhea te Whakakā te me pēhea te tuhi anō i ngā ture ahumahi?
Take 1: Te "Huringa Whakaaturanga" i whakaora i ngā Whakapaipai Kāore e Hokona
He iti iho te reiti tahuritanga toa a Lumiere, he waitohu papai rama Wīwī, i te toharite o te umanga nā te kore e ōrite te ahua o ngā whata whakaaturanga me te tae o ngā hua. te ara mō te takai i ngā otinga "Raupapa Mārama" i hangaia kia rite ki te hiahia:
Whakapai ake i ngā rauemi: Ko te whakamahinga o te whāriki anodized konumohe rererangi, ka whakaitihia te taumaha o te 50%, ka piki ake te ātete ki te waikura mā te 3 ngā wā;
Auahatanga hanganga:Ka hangaia he āhua whetu e te whitiki rama LED kua whakauruhia mā te whakaata whakapaipai, ka piki ake te utu o ia wae mā te 28%;
Te arotautanga utu:12% ngā penapena utu rauemi mā te hoko mai i te rohe, me te 27% te iti iho o te tahua kaupapa katoa i tā ngā kaiwhakarato Pākehā i kī ai.
Take 2: Ko te "patu whakamate tonu" o te hokohoko ipurangi ora
He matotoru te tūnga whakaaturanga tuku iho o tētahi whare whakapaipai upoko, ā, he uaua ki te wetewete, ā, he iti te whai huatanga o te kakahu parae. te ara Te whanaketanga o te takai "Kete Aukume mōkihi tere":
Huihuinga 5 hēkona:Ka honoa ngā wāhanga katoa e te aukume aukume, ā, ka taea te wetewete me te kore he taputapu;
Te urutaunga o te whakaaturanga:Whakaratohia ngā huinga kāhua 6 o te Nordic minimalist, Hainamana hou me ētahi atu, kua piki ake te kaha kawe SKU ora kotahi-rā mā te 40%;
Te arotautanga o te mahi whakahaere: Ka whakaitihia te rahinga i muri i te whakapiko mā te 65%, ka penapenahia neke atu i te $120,000 i roto i ngā utanga o tāwāhi ia tau.
He aratohu hoko whakaaturanga whakapaipai
-Ata karo i ngā mahanga e whā
1. Ngā utu iti whakaponokore:E 15% te iti iho o ngā utu e tukuna ana e ngā wheketere o Āhia ki te Tonga-mā-rāwhiti, engari e toru pea ngā wā ka whakangawaritia ngā paerewa manawanui;
2. Te kore aro ki ngā mana whenua: me whakaū te mana pupuri o ngā tuhi hoahoa hei ārai i te hokonga tuarua;
3. Whakarērea te tirotiro wheketere:te tirotiro ohorere i ngā taputapu tiaki taiao o te wheketere me ngā mahi tiaki kaimahi;
4.Tiwhikete kāore i te tino manakohia: E hiahiatia ana e ngā mākete o Ūropi me Amerika kia tutukihia ngā paerewa haumaru CPSC (US) me EN71 (EU).
whakarāpopototanga
I te wā i nekehia ai te "Hangaia ki Haina" ki te "Hangaia ki Haina", kua neke te paerewa mō te whiriwhiri i ngā kaihanga whata whakaaturanga mai i te "matua utu" ki te "hononga uara". Mā te whakatipu hohonu i te hanga pūtake me ngā wehewehenga whenua, On te Ehara i te mea ko te huarahi takai anake te whakaatu i te whakataetae ā-ao o ngā mekameka tuku ā-rohe, engari ka tautuhi anō hoki i te tikanga o ngā kaiwhakarato kounga - ehara i te mea he kaihanga noa iho, engari he hoa-kaihanga hoki o te wheako hokohoko waitohu. I te heke mai, me te whanaketanga o te kakahu atamai me te hangarau ao-maha, ka whanake ngā taputapu whakaatu hei tomokanga nui hei hono i te ao mariko me te ao tūturu, ā, kua ārahi ngā umanga hanga Hainamana i tēnei huringa.





