Indlela yokukhetha abavelisi bezitendi zokubonisa ubucwebe

Umboniso wezinto zokuhombisaUkhuphiswano luyanda, ukukhetha umenzi ofanelekileyo kuqinisekisa impumelelo okanye ukungaphumeleli kwentengiso

“Umgangatho weshelufu yokubonisa uchaphazela ngokuthe ngqo indlela abathengi ababona ngayo ixabiso lezinto zokuhombisa.” Ngokwengxelo yamva nje ye-International Visual Marketing Association (VMS), abathengi abangaphezu kwama-70% baya kubuza ubunyani bemveliso ngenxa yezixhobo zokubonisa ezingacacanga. Ngenxa yokhuphiswano olukhulu kwishishini lezinto zokuhombisa, imfuno yabanini beempawu zeeshelufu zokubonisa itshintshile ukusuka “ekusebenzisekeni” ukuya “kumava agqithisileyo”, kwaye indlela yokukhetha abavelisi abanezakhono zomgangatho, iindleko kunye nokuvelisa izinto ezintsha iye yaba yingxaki ephambili yabathengi behlabathi.

Kolu hlengahlengiso lwekhonkco lokubonelela ngeenkonzo, iDongguan yaseTshayina iphinde yaba yinto ephambili. Njengedolophu enkulu yokuvelisa kwihlabathi liphela, apha kuhlanganiswa uthotho olupheleleyo lwemizi-mveliso ukusuka ekucutshungulweni kwesinyithi ukuya ekulungisweni komphezulu, kunye neDongguan.On i indlela yokuPakisha iimvelisoCo., LTD. (eza kubizwa ngokuba “ku-On i "indlela yokuPakisha") kunye neenzuzo ezimbini "zobulumko bomthombo + isahlulo sendawo", iye yaba liqabane lexesha elide leempawu zamazwe ngamazwe ezifana neTiffany kunye nePandora. Imodeli yayo yeshishini ibonelela ngetemplate yolu shishino.

Indlela yokukhetha umenzi wezinto zokubonisa ubucwebe ezisemgangathweni

-Iikhrayitheriya ezine eziphambili zomenzi womgangatho

1.Umzi-mveliso womthombo: yenqaba iprimiyamu yomntu ophakathi kwaye uchaphazele amanqaku entlungu yeendleko ngokuthe ngqo

Iisitendi sokubonisa ubucwebeIshishini linesakhiwo sokujikeleza esineengqimba ezininzi "secandelo loshishino - umzi-mveliso - uphawu" ixesha elide, nto leyo ebangele ukunyuka kweendleko zokuthenga ezingama-20%-40%. i indlela ukupakisha okunamathela ngayo kwimodeli ethi "100% source direct operation", enommandla weemitha zesikwere ezingama-28,000 zomzi-mveliso wayo, ukusuka ekubunjweni kwesinyithi, ukukrolwa kwe-CNC ukuya ekugqunyweni nge-electroplating yonke inkqubo yokugqiba ngokuzimeleyo, iindleko zokuthengwa kwabathengi zinokuncitshiswa ngama-35%. Umphathi wayo jikelele uChen Hao ubalile ingxelo: "Xa sithatha irakhi yomgexo wentsimbi engagqwaliyo njengomzekelo, ngokususwa kwe-intermediation, ixabiso lesiqwenga esinye linokuncipha ukusuka kwi-$18 ukuya kwi-$12."

2.Isabelo-mali ngokwendawo: Isiphumo seqela lemveliso yaseDongguan

Njenge "fektri yehlabathi", iDongguan ineenzuzo ezingenakutshintshwa kwicandelo lokucubungula izixhobo:

Zonke izixhobo ezifunekayo kwisitendi sokubonisa zingathengwa ngaphakathi kwe-radius ye-30 km, ukusuka kwi-304 stainless steel ukuya kwi-acrylic turntables, kwaye isantya sempendulo ye-supply chain silinganiswa ngeeyure;

Kufuphi namazibuko aseHong Kong naseShenzhen, ukuthunyelwa kwiizibuko ezinkulu eYurophu nase-United States kuthatha iintsuku ezili-18-25 kuphela, oko konga iintsuku ezisi-7 zexesha lothutho kuneenkampani zaseMidwest;

Ugcino lwetalente luqinile, ixesha eliqhelekileyo lokusebenza kweengcali zezixhobo zengingqi lidlula iminyaka esi-8, kwaye inani leengcali eziphezulu li-15%. “Ngexesha leKrisimesi ephelileyo, sikhawulezise ukuveliswa kweeseti ezingama-2,000 zeeshelufu zokubonisa zabathengi baseMelika, kwaye kuthathe iintsuku ezingama-22 kuphela ukufumana iodolo eLos Angeles.” UChen Hao unike umzekelo.

3. Umjelo wobugcisa: ukwenziwa ngokuchanekileyo kokhuphiswano lwenqanaba le-millimeter

Ukhuphiswano lwe-On i Indlela yokupakisha isekelwe kwimiqobo emithathu yobugcisa:

Ukuchaneka koomatshini kwinqanaba le-Micron: Ukwaziswa komatshini wokusika nge-laser we-TRUMPF eJamani kunokulawula ukunyamezelana kwe-bracket yesinyithi ukuya kwi-±0.05mm ukuqinisekisa ukuba i-earring buckle kunye ne-jewelry zinendawo yokunxibelelana ngaphandle kokuguguleka;

Inkqubo yokukhusela indalo:iteknoloji yokuplata igolide engena-cyanide, impazamo yobukhulu bokuplata ≤3μm, kunye novavanyo lomgaqo we-EU REACH;

Inkqubo yolawulo lwemveliso ekrelekrele: ibona ngokuzenzekelayo imikrwelo, amaqamza kunye nezinye iziphene ngokubona komatshini, kwaye izinga leziphene lingaphantsi kwe-0.2%.

4. Ubuchule obukhawulezayo: isantya esigqithisileyo ukusuka ekutsaleni ukuya eshelufini

Ukwenziwa ngokwezifiso kwesitendi sesiboniso sendabuko kufuna umjikelo wokuhanjiswa kweenkonzo ongaphezulu kweentsuku ezingama-45, kwaye kuvuliwe. i indlela yokupakisha ngokusebenzisa indibaniselwano "yomgca wemveliso wedijithali + oguquguqukayo", ukufezekisa "iintsuku ezi-3 zemveliso yesampulu, iintsuku ezili-15 zemveliso enkulu":

Iqonga lefu lemodeli ye-3D:abathengi banokulungisa iiparameter zoyilo kwi-intanethi baze benze uqikelelo lweendleko kunye nokuhanjiswa ngexesha langempela;

Umgca wemveliso weModular:Tshintsha iinkcukacha ezahlukeneyo zezinto ezisetyenziswayo kunye neenkuni ngaphakathi kwemizuzu eli-10, uxhase ukucutshungulwa kwemihla ngemihla kweentlobo ezingama-20 zee-odolo ezenziwe ngokwezifiso.

Ibhokisi yokubonisa ubucwebe

-Kwenzeka njani kwi i indlela yokubhala ngokutsha imithetho yoshishino?

Ityala 1: "I-Display Revolution" eyasindisa ubucwebe obungathengiswayo

ILumiere, uphawu lwaseFransi olukhazimlayo, lunezinga lokuguqulwa kwevenkile eliphantsi kunomndilili weshishini ngenxa yokungafani phakathi kweeshelufu zokubonisa kunye nobukhulu bemveliso. i indlela yokupakisha izisombululo "zoluhlu lokukhanya" ezenzelwe wena:

Uphuculo lwezinto: Ukusetyenziswa kwebracket enodised ye-aluminium alloy yeenqwelo moya, ukunciphisa ubunzima nge-50%, ukumelana nokugqwala kwanda ngama-3;

Uyilo olutsha lwesakhiwo:Ibhanti yokukhanya ye-LED efakwe ngaphakathi yenza isiphumo esimile okweenkwenkwezi ngokuqaqamba kwezacholo, nto leyo enyusa ixabiso leyunithi ngama-28%;

Ukulungiswa kweendleko:Ukonga iindleko zezinto eziphathekayo nge-12% ngokufumana izinto zasekhaya kunye nohlahlo-lwabiwo mali lweprojekthi oluphantsi nge-27% kunalowo ucatshulwe ngababoneleli baseYurophu.

Ityala lesi-2: “Isixhobo sokubulala ngephanyazo” sorhwebo lwe-elektroniki olusebenzayo

Isitishi semveli sokubonisa sestudiyo sezinto zokuhombisa entloko sikhulu kwaye kunzima ukusiqhaqha, nto leyo ebangela ukuba ilaphu lasendle lingasebenzi kakuhle. i indlela Uphuhliso lwephakheji "I-Quick Pack Magnetic Kit":

Indibano yemizuzwana emi-5:Zonke iindawo ziqhagamshelwe yimagnethi yamagnetic kwaye zinokuqhekeka ngaphandle kwezixhobo;

Uhlengahlengiso lwendawo:Ukubonelela ngeeseti zesitayile seNordic minimalist, ezintsha zesiTshayina kunye nezinye ezi-6, umthamo wokuthwala i-SKU yosuku olunye unyuke nge-40%;

Ukulungiswa kwezixhobo: Umthamo emva kokusongwa uncitshiswa ngama-65%, nto leyo esindisa imali engaphezulu kwe-$120,000 kwimpahla yamazwe ngamazwe ngonyaka.

Isikhokelo sokuthenga izinto zexabiso eliphantsi kwimiboniso yobucwebe

-Ziphephe iingxaki ezine

1. Amaxabiso aphantsi asekelwe kwiinkolelo:Iifektri zaseMzantsi-mpuma Asia zibonelela ngamaxabiso aphantsi nge-15%, kodwa imigangatho yokunyamezelana inokukhululwa kathathu;

2. Ukungahoywa kwamalungelo epropathi: kuyimfuneko ukuqinisekisa ubunini belungelo lokushicilela kwimizobo yoyilo ukuthintela ukuthengiswa kwakhona kwesibini;

3. Tsiba ukuhlolwa kwefektri:ukuhlolwa okungalindelekanga kwezixhobo zokukhusela okusingqongileyo zomzi-mveliso kunye namanyathelo okukhusela abasebenzi;

4.Isatifikethi esingafakwanga xabiso liphezulu: Iimarike zaseYurophu naseMelika zifuna ukuthotyelwa kwemigangatho yokhuseleko yeCPSC (US) kunye ne-EN71 (EU).

isishwankathelo

Xa i-“Made in China” itsibela kwi-“Made in China”, umgangatho wokukhetha abavelisi bee-display rack utshintshe ukusuka kwi-“cost priority” ukuya kwi-“value symbiosis”. Ngokukhula nzulu kwemveliso yemvelaphi kunye nezabelo zejografi, kwi-On i Indlela yokupakishwa ayibonisi nje kuphela ukhuphiswano lwehlabathi lweenkonzo zasekhaya, kodwa ikwachaza kwakhona intsingiselo yababoneleli abasemgangathweni - ayisiyomvelisi nje kuphela, kodwa ikwangumdali odibeneyo wamava okuthengisa uphawu. Kwixesha elizayo, ngokuphuhliswa kobuchwephesha bokunxiba okukrelekrele kunye netekhnoloji ye-meta-universe, izixhobo zokubonisa ziya kuguquka zibe yindlela yokungena enkulu yokudibanisa ihlabathi elibonakalayo nelokwenyani, kwaye amashishini okuvelisa aseTshayina athathe ukhokelo kolu tshintsho.