Indlela yokukhetha abakhiqizi bezitendi zokubonisa ubucwebe

Isibonisi sobucwebeUkuncintisana kuyakhula, ukukhetha umkhiqizi ofanele kunquma impumelelo noma ukwehluleka kokuthengisa

“Ikhwalithi yeshelufu lokubonisa ithinta ngqo umbono wabathengi ngokubaluleka kobucwebe.” Ngokusho kombiko wakamuva we-International Visual Marketing Association (VMS), abathengi abangaphezu kuka-70% bazobuza ubuqiniso bomkhiqizo ngenxa yamathuluzi okubonisa aqinile. Njengoba kunomncintiswano omkhulu embonini yobucwebe, isidingo sabanikazi bomkhiqizo samashelufu okubonisa sishintshe sisuka “esisebenzisekayo” saya “esimweni esibi kakhulu”, futhi indlela yokukhetha abakhiqizi abanamakhono ekhwalithi, izindleko kanye nokusungula izinto ezintsha isibe yinkinga eyinhloko yabathengi bomhlaba wonke.

Kulokhu kuhlelwa kabusha kochungechunge lokuhlinzeka ngempahla, iDongguan yaseShayina iphinde yaba yindawo okugxilwe kuyo. Njengedolobha elikhulu lokukhiqiza emhlabeni jikelele, lapha kuqoqa uchungechunge oluphelele lwezimboni kusukela ekucutshungulweni kwensimbi kuya ekuphathweni komhlaba, kanye neDongguanOn i indlela Yokupakisha ImikhiqizoCo., LTD. (ezobizwa ngokuthi “Ku- i "I-Way Packaging") enezinzuzo ezimbili "zokuhlakanipha komthombo + i-dividend yezindawo", isibe ngumlingani wesikhathi eside wemikhiqizo yamazwe ngamazwe njengeTiffany nePandora. Imodeli yayo yebhizinisi inikeza ithempulethi yale mboni.

Indlela yokukhetha umenzi wokubonisa ubucwebe obusezingeni eliphezulu

-Izindlela ezine eziyinhloko zomkhiqizi wekhwalithi

1.Ifektri yomthombo: yenqaba i-premium ye-middleman bese ushaya amaphuzu abuhlungu ezindleko ngqo

Iisitendi sokubonisa ubucwebeimboni inesakhiwo sokujikeleziswa kwezingqimba eziningi "sohlangothi lwefektri - umthengisi - uhlobo" isikhathi eside, okuholele ekwandeni kwezindleko zokuthenga ngo-20%-40%. i Indlela ukupakisha okunamathela ngayo kumodeli ethi “100% source direct operation”, enendawo engamamitha-skwele angu-28,000 efektri yayo, kusukela ekubunjweni kwensimbi, ukuqoshwa kwe-CNC kuya ekumbozweni kwe-electroplating yonke inqubo yokuqedela ngokuzimela, izindleko zokuthengwa kwamakhasimende zingancishiswa ngo-35%. Umphathi wayo jikelele uChen Hao ubale i-akhawunti: “Uma sithatha i-rack yomgexo wensimbi engagqwali njengesibonelo, ngokususwa kokuhlukaniswa, izindleko zengxenye eyodwa zingancishiswa kusukela ku-$18 kuya ku-$12.”

2.Inzuzo yendawo: Umphumela weqoqo lokukhiqiza eDongguan

Njengefektri "yomhlaba wonke", iDongguan inezinzuzo ezingenakuphikwa emkhakheni wokucubungula ihadiwe:

Zonke izesekeli ezidingekayo zesitendi sokubonisa zingathengwa ngaphakathi kwerediyasi engamakhilomitha angu-30, kusukela ku-304 stainless steel kuya kuma-turntable e-acrylic, futhi isivinini sokuphendula kwe-supply chain silinganiswa ngamahora;

Eduze kwamachweba aseHong Kong naseShenzhen, ukuthunyelwa emachwebeni amakhulu eYurophu nase-United States kuthatha izinsuku ezingu-18-25 kuphela, okusindisa izinsuku ezingu-7 zesikhathi sezokuthutha kunezinkampani zaseMidwest;

Ingcebo yamakhono inamandla, isikhathi sokusebenza esimaphakathi sochwepheshe behadiwe bendawo sidlula iminyaka engu-8, kanti inani lochwepheshe abaphezulu lingu-15%. “Ngesikhathi sikaKhisimusi odlule, sisheshise ukukhiqizwa kwamasethi angu-2,000 amashalofu okubonisa amakhasimende ase-US, futhi kwathatha izinsuku ezingu-22 kuphela ukuthola i-oda eLos Angeles.” UChen Hao unikeze isibonelo.

3. Umsele wobuchwepheshe: ukukhiqizwa ngokunemba komncintiswano wezinga le-millimeter

Ukuncintisana kwe-On i Indlela yokupakisha isekelwe ezithiyo ezintathu zobuchwepheshe:

Ukunemba komshini wezinga le-Micron: Ukwethulwa komshini wokusika nge-laser we-TRUMPF eJalimane kungalawula ukubekezelelana kwe-bracket yensimbi ku-±0.05mm ukuqinisekisa ukuthi i-earring buckle kanye nobucwebe buthinta indawo ngaphandle kokuguga;

Inqubo yokuvikela imvelo:ubuchwepheshe bokugoba igolide obungena-cyanide, iphutha lokujiya kwe-plating ≤3μm, kanye nokuhlolwa komthethonqubo we-EU REACH;

Uhlelo lokulawula umkhiqizo oluhlakaniphile: ithola ngokuzenzakalelayo imihuzuko, amabhamuza kanye nezinye iziphambeko ngokubona komshini, futhi izinga leziphambeko lingaphansi kuka-0.2%.

4. Ukusungula izinto ezintsha nge-agile: isivinini esikhulu kusukela ekudwebeni kuya eshalofini

Ukwenza ngokwezifiso isitendi sesibonisi sendabuko kudinga umjikelezo wokulethwa wezinsuku ezingaphezu kuka-45, futhi kuvuliwe i indlela yokupakisha ngokusebenzisa inhlanganisela "yomugqa wokukhiqiza wedijithali + oguquguqukayo", ukuze kufezwe "izinsuku ezi-3 zokukhiqizwa kwesampula, izinsuku eziyi-15 zokukhiqizwa ngobuningi":

Ipulatifomu yamafu yokumodela ye-3D:amakhasimende angalungisa amapharamitha okuklama ku-inthanethi futhi akhiqize izilinganiso zezindleko kanye nokulethwa ngesikhathi sangempela;

Umugqa wokukhiqiza we-Modular:Shintsha imininingwane ehlukene yemishini kanye nezinhlobo zesikhunta zingakapheli imizuzu eyi-10, usekele ukucutshungulwa kwansuku zonke kwezinhlobo ezingama-20 zama-oda enziwe ngokwezifiso.

Ikesi lokubonisa ubucwebe

-Kwenzeka kanjani ku-On i indlela yokubhala kabusha imithetho yemboni?

Icala 1: "I-Display Revolution" eyasindisa ubucwebe obungathengiswa

I-Lumiere, uhlobo lomkhiqizo olukhazimulayo lwaseFrance, inezinga lokuguqulwa kwesitolo eliphansi kunesilinganiso semboni ngenxa yokungafani phakathi kwamashalofu okubonisa kanye nobukhulu bomkhiqizo. i indlela yokupakisha izixazululo "zochungechunge olukhanyayo" ezenzelwe wena:

Ukuthuthukiswa kwezinto: Ukusetshenziswa kwe-bracket enodised ye-aluminium alloy yezindiza, ukunciphisa isisindo ngo-50%, ukumelana nokugqwala kukhuphuke kathathu;

Ukusungula izinto ezintsha:Ibhande lokukhanya le-LED elihlanganisiwe lakha umphumela ofana nenkanyezi ngokukhanya kobucwebe, okwandisa intengo yeyunithi ngo-28%;

Ukuthuthukisa izindleko:Ukonga izindleko zezinto ezibonakalayo okungu-12% ngokuthola izinto endaweni kanye nesabelomali sephrojekthi esiphansi ngo-27% kunesicashunwe ngabaphakeli baseYurophu.

Icala 2: “Isikhali sokubulala ngokushesha” se-e-commerce ebukhoma

Isitendi sokubonisa sendabuko sesitudiyo sobucwebe bekhanda sikhulu futhi kunzima ukusiqaqa, okuholela ekusebenzeni kahle kwendwangu yasensimini. i indlela Ukuthuthukiswa kokupakisha “I-Quick Pack Magnetic Kit”:

Ukuhlanganiswa kwemizuzwana emi-5:Zonke izingxenye zixhunywe ngemagnethi yamagnetic futhi zingahlukaniswa ngaphandle kwamathuluzi;

Ukuzivumelanisa nesimo:Nikeza amasethi esitayela se-Nordic minimalist, amasha aseShayina kanye namanye ayi-6, umthamo wokuthwala i-SKU yosuku olulodwa ukhuphuke ngo-40%;

Ukuthuthukiswa kwe-logistics: Umthamo ngemva kokugoqwa uncishiswa ngo-65%, okusindisa imali engaphezu kuka-$120,000 ekuthuthweni kwamanye amazwe minyaka yonke.

Umhlahlandlela wokuthenga izibonisi zobucwebe

-Gwema izingibe ezine

1. Amanani aphansi okukholelwa ezeni:Izimboni zaseNingizimu-mpumalanga ye-Asia zinikeza amanani aphansi ngo-15%, kodwa amazinga okubekezelelana angase ancishiswe izikhathi ezintathu;

2. Ukunganaki amalungelo empahla: kuyadingeka ukuqinisekisa ubunikazi be-copyright bemidwebo yomklamo ukuze kuvinjelwe ukuthengiswa kabusha kwesibili;

3. Yeqa ukuhlolwa kwefektri:ukuhlolwa okungazelelwe kwemishini yokuvikela imvelo yasefektri kanye nezinyathelo zokuvikela abasebenzi;

4.Isitifiketi esingalinganiswanga kahle: Izimakethe zaseYurophu naseMelika zidinga ukuthobela amazinga okuphepha e-CPSC (US) kanye ne-EN71 (EU).

isifinyezo

Lapho i-“Made in China” igxuma iye ku-“Made in China”, indinganiso yokukhetha abakhiqizi be-display rack isuke “ekubalulekeni kwezindleko” iye “ekuhlanganiseni inani”. Ngokutshala okujulile kokukhiqiza umthombo kanye nezabelo zezwe, ku-On i Indlela yokupakisha ayigcini nje ngokufakazela ukuncintisana komhlaba wonke kwamaketanga okuhlinzeka endawo, kodwa futhi ichaza kabusha incazelo yabahlinzeki bekhwalithi - ayigcini nje ngokuba umkhiqizi, kodwa futhi ingumdali wolwazi lokuthengisa umkhiqizo. Esikhathini esizayo, ngokuthuthukiswa kobuchwepheshe bokugqoka okuhlakaniphile kanye nobuchwepheshe be-meta-universe, amathuluzi okubonisa azoguquka abe yindlela yokungena enkulu yokuxhumanisa umhlaba ongokoqobo nowangempela, futhi amabhizinisi okukhiqiza aseShayina athathe izintambo kulolu shintsho.