Maitiro ekusarudza vagadziri vezvigadziko zvekuratidzira zvishongo

Kuratidzwa kwezvishongoMakwikwi anowedzera, kusarudza mugadziri akakodzera ndiko kunosarudza kubudirira kana kukundikana kwevatengesi

"Hunhu hwesherufu yekuratidzira hunokanganisa zvakananga maonero evatengi nezvekukosha kwezvishongo." Sekureva kwemushumo wechangobva kuitwa weInternational Visual Marketing Association (VMS), vanopfuura 70% yevatengi vachabvunza kuti chigadzirwa ichi ndechechokwadi here nekuda kwezvishandiso zvekuratidzira zvisina kunaka. Nekukwikwidzana kukuru muindasitiri yezvishongo, kuda kwevaridzi vemasherufu ekuratidzira kwachinja kubva pa "kushandiswa" kuenda ku "ruzivo rwakanyanya", uye masarudzo evagadziri vane hunyanzvi hwemhando yepamusoro, mutengo uye hunyanzvi ndiyo yave nyaya huru yevatengi vepasi rose.

Mukugadzirisa uku kwecheni yekugovera zvinhu, Dongguan yeChina yave chinhu chinonyanya kukosheswa. Seguta guru rekugadzira zvinhu pasi rose, pano ndipo panounganidzwa cheni yese yeindasitiri kubva pakugadzira simbi kusvika pakugadzirisa pamusoro, uye DongguanOn iyo nzira yekurongedza zvigadzirwaCo., LTD. (ichazonzi "Pamberi" iyo "Way Packaging") ine mabhenefiti maviri e "source wisdom + geographical dividend", yave kambani inoshanda kwenguva refu yemakambani epasi rose akadai saTiffany naPandora. Bhizinesi rayo rinopa muenzaniso weindasitiri iyi.

Maitiro ekusarudza mugadziri wezvishongo zvemhando yepamusoro

-Zvinhu zvina zvakakosha zvemugadziri wemhando yepamusoro

1.Fekitori yeSource: ramba middleman premium wobva warova cost pain points zvakananga

Iyochigadziko chekuratidza zvishongoIndasitiri iyi ine chimiro chekutenderera kwe "factory - trader - brand side" kwenguva yakareba, zvichikonzera kuwedzera kwemitengo yekutenga ye20% -40%. iyo Nzira iyo kurongedza kunotevedzera muenzaniso we "100% source direct operation", ine nzvimbo ye28,000 square metres yefekitori yayo, kubva pakukanda simbi, kunyora kweCNC kusvika pakuputira electroplating uye maitiro ese ekupedzisa ega, mari yekutenga vatengi inogona kuderedzwa ne35%. Maneja wayo mukuru Chen Hao akaverenga account iyi: "Tichitora rack yesimbi isina ngura semuenzaniso, nekubvisa pakati, mutengo wechinhu chimwe chete unogona kuderedzwa kubva pa$18 kusvika ku$12."

2.Mhindu yenzvimbo: Mhedzisiro yeboka rekugadzira zvinhu muDongguan

Se "fekitori yepasi rose", Dongguan ine mabhenefiti asingatsiviwi mumunda wekugadzirisa hardware:

Zvese zvinodiwa pachigadziko chekuratidzira zvinogona kutengwa mukati memakiromita makumi matatu, kubva pa304 stainless steel kusvika kuacrylic turntables, uye kumhanya kwemhinduro yechain yekugovera kunoyerwa mumaawa;

Pedyo nezviteshi zveHong Kong neShenzhen, kutumira kunzvimbo huru dzezvikepe muEurope neUnited States kunotora mazuva 18-25 chete, zvichichengetedza mazuva manomwe enguva yekufambisa zvinhu kupfuura makambani eMidwest;

Vanhu vane tarenda rakawanda, avhareji yenguva yekushanda kwevashandi vemidziyo yemuno inodarika makore masere, uye huwandu hwevashandi vepamusoro i15%. "Mwaka weKisimusi wadarika, takakurumidzisa kugadzirwa kwemasherufu ekuratidzira zviuru zviviri evatengi vekuUS, uye zvakatora mazuva makumi maviri nemaviri chete kuti odha iende kuLos Angeles." Chen Hao akapa muenzaniso.

3. Mugero wehunyanzvi: kugadzirwa kwakanyatsogadzirwa kwemakwikwi emhando ye millimeter

Kukwikwidzana kwaOn iyo Nzira yekurongedza zvinhu inobva muzvipingamupinyi zvitatu zvehunyanzvi:

Kurongeka kwekugadzira michina padanho re micron: Kuunzwa kwemuchina wekucheka nelaser weTRUMPF muGermany kunogona kudzora kushivirira kwebracket yesimbi kusvika ±0.05mm kuitira kuti bhakeji remhete nezvishongo zvibatane pasina kupfeka;

Maitiro ekudzivirira zvakatipoteredza:tekinoroji yekuputira goridhe isina cyanide, kukanganisa kwekukora kwepurasitiki ≤3μm, uye kuburikidza nebvunzo yeEU REACH regulation;

Sisitimu yekudzora chigadzirwa ine hungwaru: inoona otomatiki kukwenya, mabhurumu nezvimwe zvikanganiso kuburikidza nekuona kwemuchina, uye mwero wekukanganisa uri pasi pe0.2%.

4. Kugadzira zvinhu zvitsva nenzira ye "agile": kumhanya kwakanyanya kubva pakudhirowa kusvika pasherufu

Kugadziriswa kwechinyakare kwechigadziko chekuratidzira kunoda mazuva anopfuura makumi mana nemashanu ekutumira, uye kuvhurwa iyo nzira yekurongedza kuburikidza nemusanganiswa we "digital twin + flexible production line", kuti uwane "mazuva matatu ekugadzirwa kwemuenzaniso, mazuva gumi nemashanu ekugadzirwa kwakawanda":

Puratifomu yegore ye3D modelling:vatengi vanogona kugadzirisa magadzirirwo edhizaini online uye kugadzira fungidziro yemitengo uye yekutumira munguva chaiyo;

Mutsetse wekugadzira weModular:Chinja magadzirirwo akasiyana ezvishandiso nemafuru mukati memaminitsi gumi, tsigira kugadziriswa kwezuva nezuva kwemhando makumi maviri dzemirairo yakagadzirwa.

Bhokisi rekuratidza zvishongo

-Zvinoitwa sei pa iyo nzira yekunyora patsva mitemo yeindasitiri?

Nyaya 1: "Kuratidzwa Kwechiratidziro" kwakachengetedza Zvishongo Zvisingabhadharwi

Lumiere, kambani yemhando yepamusoro yeFrance, ine mwero wekuchinja kwechitoro wakaderera pane avhareji yeindasitiri nekuda kwekusawirirana pakati pemasherufu ekuratidzira uye toni yezvigadzirwa. iyo nzira yekurongedza mhinduro dze "Light series" dzakagadzirwa nenzira yakakodzera:

Kuvandudzwa kwezvinhu: Kushandiswa kwebhuraketi re anodized re aluminum alloy rendege, kudzikiswa kwehuremu ne50%, kuramba ngura kwakawedzera nekatatu;

Kugadzira zvinhu zvitsva:Bhandi remwenje re LED rakaiswa mukati rinoumba chimiro chenyeredzi kuburikidza nekupenya kwezvishongo, izvo zvinowedzera mutengo weyuniti ne28%;

Kugadzirisa mutengo:Kuchengetedza mari yezvinhu ne12% kuburikidza nekutsvaga zvinhu zviri munharaunda uye bhajeti repurojekiti rakaderera ne27% pane zvakataurwa nevatengesi vekuEurope.

Nyaya yechipiri: "Chombo chekuuraya ipapo ipapo" chekutengeserana kwepamhepo

Chigadziko chekare chekugadzira zvishongo zvemusoro chakakura uye chakaoma kupatsanura, zvichikonzera kuti jira remumunda risashande zvakanaka. iyo nzira Kugadzirwa kwemapakeji "Quick Pack Magnetic Kit":

Kuungana kwemasekonzi mashanu:Zvikamu zvese zvakabatana nemagneti yemagineti uye zvinogona kuparadzaniswa pasina maturusi;

Kugadziriswa kwenzvimbo:Ipa seti dzeNordic minimalist, itsva dzeChinese nedzimwe 6, kugona kwekutakura SKU kwezuva rimwe chete kwakawedzera ne40%;

Kugadzirisa zvinhu: Huwandu hwezvinhu zvinotengeswa mushure mekupetwa hunoderedzwa ne65%, zvichichengetedza mari inodarika $120,000 yekutakura zvinhu kunze kwenyika gore rega rega.

Gwaro rekutenga zvinhu zvezvishongo zvinoratidzwa

-Dzivisa matambudziko mana

1. Mitengo yakaderera yemashura:Mafekitori ekuSoutheast Asia anopa mitengo yakaderera ne15%, asi mwero wekushivirira unogona kuderedzwa nekatatu;

2. Kusateerera kodzero dzepfuma: zvakakosha kusimbisa muridzi wekodzero dzemadhirowa ekugadzira kudzivirira kutengeswazve kwechipiri;

3. Dzokai kuongororwa kwefekitori:kuongororwa kusingatarisirwi kwemidziyo yekudzivirira zvakatipoteredza yefekitori uye matanho ekudzivirira vashandi;

4.Chitupa chisina kucherechedzwa: Misika yekuEurope neAmerica inoda kuti mitemo yekuchengetedza yeCPSC (US) neEN71 (EU) itevedzwe.

pfupiso

Kana "Yakagadzirwa muChina" yasvika pa "Yakagadzirwa muChina", mwero wekusarudza vagadziri vema "display rack" wachinja kubva pa "mutengo wekutanga" kuenda pa "kukosha kwekubatana". Kuburikidza nekurima kwakadzika kwekugadzira zvinhu zvitsva uye migove yenzvimbo, On iyo Kurongedza zvinhu nenzira iyi hakungoratidzi chete kukwikwidzana kwepasi rose kwecheni dzekutengesa dzemuno, asiwo kunotsanangura patsva kukosha kwevatengesi vemhando yepamusoro - haisi mugadziri chete, asiwo mugadziri weruzivo rwekutengesa zvinhu zvemhando yepamusoro. Mune ramangwana, nekuvandudzwa kwetekinoroji ye smart wear uye meta-universe, maturusi ekuratidzira achashanduka kuita mukana wekubatanidza nyika chaiyo uye chaiyo, uye makambani ekugadzira ekuChina atungamira mukuchinja uku.